The company was founded in 1987 as a manufacturer of gadgets from the world of football. In 1990 it became the exclusive distributor of ITALY 90 gadgets. In 1996 it acquires the distribution rights of the M.Schumacher line, collaborating with various licensees as well as directly with the management of the pilot in Germany.Its specific expertise in motorsport keeps growing, working in all the European racing circuits, where there is also an implementation of direct retail sales . It is active in sales of gadgets/sport/motorsport in the Principality of Monaco, where it remains leader in the supplies of all the sports and souvenirs shops. In 2002 the collaboration with FILA SPORT for distributing licenses Ferrari in Italy and in exclusive for the Principality of Monaco is born. In 2003 it started working with TSS+P Ltd. , as exclusive distributor in Italy , Monaco and the Republic of San Marino of FERRARI FANS Collections. In addition a close collaboration with the Ferrari brand was established, which is still alive today. In 2004 the lines were extended to V.Rossi collection, as well as to the distribution of the DUCATI Line.
Today Sponsor Italia has a high level of know-how, a carefully selected portfolio of clients in the automotive, gadgets, sports. It is present in the most prestigious shops and in all the racetracks around the world. Today Sponsor Italia has moved into a new wide building in the industrial area Avellino - Salerno- Naples , creating the SIMA Inc., owner of the structure.
The current team consists of a young dynamic staff expert in exports, logistics, information , organization and finance. The company also has a retail division that is present in many motorsport events around Europe.