The company was founded in 1987 as a manufacturer of gadgets from the world of football. In 1990 he became the exclusive distributor of gadgets ITALY 90 " , linked to the World Cup. In 1996 it acquires the distribution rights of the line M.Schumacher , collaborating with various licensees as well as directly with the management of the pilot in Germany. It grows so specific expertise in motorsport , working in all the racing circuits of Europe, where also implements the direct retail sales. Enable in sales of gadgets/sport/motorsport in the Principality of Monaco , where it remains to this day the leader in providing all the sports shops and souvenirs. In 2002 it borns the collaboration with FILA SPORT for distributing licenses Ferrari in Italy and in total exclusive for the Principality of Monaco.